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We are 100% Remote,
Currently working from
Wheaton, IL
Currently working from
Wheaton, IL
TrueValue is well known for their hardware stores, but they also own several paint brands. Lesus Design Co. worked with their marketing team to help develop a new brand campaign, design an app, and support some of their existing efforts.
Below you will find samples of the following:
Goal: Lesus Design Co. worked with the True Value marketing team to create a new campaign look that introduced the newly acquired paint brand Mythic to the marketplace. True Value's goal is to reach the upcoming millennial audience who are currently moving into new homes.
Solution: We delivered with modern design, subtle complimentary color, and photography that feels authentic. The campaign included a print ad, window sign, billboard, and some digital media.
Goal: Lesus Design Co. worked with the True Value marketing team and their app development partner to design the identity and graphics for a color design app that allows you to preview a paint color on your wall through your smartphone. True Value's goal was to create something that communicated the apps capability visually while creating an identity that stood apart from similar apps.
Solution: We created an identity that visually communicated the apps functionality and complimented True Value's EasyCare brand. We also had the opporutnity to design the splash screen and store graphics which we created to help showcase the app functionality.
Goal: The True Value Manufacturing team needed an online presence to accompany their newly added factory direct store "Paint Plus Hardware." The team wanted to develop a marketing site that also acted as a product catalog to eventually become e-commerce.
Solution: We delivered a bold and branded website that clearly communicated the value of factory direct savings and expertise. We also incorporated an educational user experience that included a product catalog, paint calculator, and how to make better choices.
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